Why Independent Artist Yalla Habebe Built a Music Brand Around Anonymity

Independent DJ and producer Yalla Habebe is taking a deliberately faceless approach, building a dance music project designed to keep attention on the tracks rather than the person behind them. The stance runs counter to an industry climate where artists are increasingly pushed to grow personal brands and large social media followings alongside their output.

— Aggregated by DJ Radar. Original report via EDM Sauce: edmsauce.com