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After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer

October 20, 2026

After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer

Luggage company Away has given John Summit the playful title of Chief Destruction Officer. The move comes after the DJ and producer set fire to a suitcase from rival brand Rimowa, and it turns that stunt into a tie-up with Away. The report did not give further details on what the arrangement involves.

— Aggregated by DJ Radar. Original report via ADWEEK: adweek.com

John SummitAway luggagebrand partnershipRimowaDJ brand deals

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